Digital marketing is a marketing strategy that uses the internet to communicate with a target audience via various digital media channels and platforms. Here in this blog we will discuss about what is email marketing and its benefits. Email Marketing is a part of digital marketing. Email marketing is a type of digital marketing that involves sending electronic mail communications to a target audience (email). The email messages are primarily commercial, but they can also be used to educate and instruct the recipient on various issues. Email marketing, to put it simply, is the process of leveraging email as a sales channel. Read this blog why is email marketing important to know more about email marketing.